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It's Not How Good You Are, It's How Good You Want To Be by Paul Arden, Phaidon, Paperback from A GOOD USED BOOK. A creative who made an art out of advertising, Paul Arden wrote this book after making names for some of the biggest companies of his day. Famous in many circles, he never stopped directing, creating, or inspiring until the very end. 2010 No Stated Printing Reference
It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

Paul Arden Phaidon

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

2010, No Stated Printing, Paperback.

Good. No markings. Cover shows light wear with a few dings.

A creative who made an art out of advertising, Paul Arden
wrote this book after making names for some of the biggest
companies of his day. Famous in many circles, he never
stopped directing, creating, or inspiring until the very end.