It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
2010, No Stated Printing, Paperback.
Good. No markings. Cover shows light wear with a few dings.
A creative who made an art out of advertising, Paul Arden
wrote this book after making names for some of the biggest
companies of his day. Famous in many circles, he never
stopped directing, creating, or inspiring until the very end.